MUMBAI, INDIA – Supertails, the tech driven pet care platform that’s redefining the pet parenting experience in India celebrated it’s fourth anniversary with the launch of Feed a Streetie, a campaign that’s rooted in compassion. Its aim is to dish out out over 1000 kilograms of nutritious dog food to street dogs across India. Because in Supertails’ world, every dog deserves a full bowl and a little birthday joy.
“Every pet, whether living in a home or on the streets, deserves love, dignity, and a full bowl of food. With Feed a Streetie, we are not just celebrating a milestone, we are recognising and honouring the street dogs who are so often overlooked. This campaign is our way of giving back to the community that continuously inspires our purpose and mission” Varun Sadana, Aman Tekriwal, and Vineet Khanna, the co-founders of Supertails said.
India is home to more than 62 million stray dogs, many of whom depend on everyday heroes such as community feeders for their next meal. Recognizing these unsung caretakers and the streeties they love, Supertails partnered with three grassroots changemakers: Modern Mowgli in Delhi, Rescue by Garima in Dehradun, and Manjari from South Bengaluru Cares. These feeders became the soul of the Feed a Streetie campaign behind the rallying cry of “Cake Katega, Sabme Batega!”
Supertails rolled out an emotionally rich video series capturing moments from the feeding drives in Delhi, Dehradun, and Bangalore. These raw and resonant films were shot in collaboration with the feeders themselves and shared across Instagram, YouTube, and LinkedIn.
As a call to action, viewers will be encouraged to support the cause by adding a Feed a Furrball box to their cart on the Supertails app or website, directly contributing to feeding efforts for more street pets.
