MANILA, PHILIPPINES – Remember the thrill of finding your name on a Coke bottle after scouting through shelves and stores in 2014? It felt like winning the lottery. Now, you can have that sense of excitement again as the “Share a Coke” campaign by Coca-Cola Philippines is back and it’s here to spark smiles and create more stories that Filipinos would embrace again.
A decade after the campaign first launched, the brand is bringing back that same essence of connection. But this time, it’s to help people connect and make in-person moments, as well as reignite real connections by sharing a Coke.
adobo Magazine spoke to Coca-Cola Philippines’ Marketing Director Adrian Manlapig at the “Share a Coke” media interview held at Mango Tree, Bonifacio Global City, in Taguig, on May 24, 2025.
“What we realized when we’re talking to consumers, nothing still beats offline, face-to-face conversation. That’s why we’re here. We’re bringing ‘Share a Coke’ back,” Adrian said.
‘Share a Coke’ is building bridges between generations
Adrian said the brand’s goal is to stay relevant by engaging the next generation through meaningful connections in real life. Beyond that, there’s also a deeper reason behind the campaign: to reach Gen Z and Gen Alpha, generations shaped by years of lockdown and technology-mediated communication.
“There’s a lot of impact that the pandemic had on this generation. Imagine years of lockdown, at the same time, they crave for real life experiences during those lockdown periods,” Adrian explained.
Adrian also emphasized that Coca-Cola wanted to create a campaign that’s both “culturally relevant” and “timeless.” The goal is to let millennials — who experienced the original 2014 “Share a Coke” campaign — connect with the new generation.
There’s also a bigger goal behind this year’s campaign. In the past, people fondly remembered the thrill of finding their names on store shelves. Today, the focus is more about creating emotional connections — like when you spot a special name, think of someone, and feel inspired to reach out and reconnect after a long time.
In addition, Adrian noted that the brand is inclusive because Filipinos are regionalistic so whether you’re Bicolano, Bisaya, Ilocano, or wherever your roots are from, there’s a “Share a Coke” bottle with family names waiting for you.
Many names and monikers to choose from
Coca-Cola Philippines has rolled out more than 300 names and monikers, including terms of endearment like “Ate,” “Kuya,” “Beshy,” and even “Blooms,” the fandom name of the P-pop group BINI who was the face of the 2025 “Share a Coke” campaign.
The brand kickstarted the “Share Con” caravan at BGC Amphitheatre on May 24, 2025 where people got the chance to personalize their own Coke bottles, try interactive booths, and have their photos taken. Throughout the campaign, over 40 “Share Con” caravans will roll out across universities, malls, and public spaces where anyone can personalize their own bottles with their own unique names and monikers.
“It’s not about looking for your name in that caravan. Invite your friend over. It’s that time to reconnect with your family or friend,” Adrian said. “It’s the perfect time to also share that magical moment with them.”
For more information about Coca-Cola Philippines’ “Share a Coke” campaign and to see where the next “Share Con” caravan will pop up, visit their official website
