For the very first time, Bangladesh has won a PHNX Award at the prestigious international AdForum PHNX Awards. The France-based award show recognized Bangladeshi creative agency POP5 with a Bronze in the Good Causes category this year.
The global festival features submissions from advertising networks and independent agencies around the world, across 26 categories under 6 overarching themes. A new independent agency from Bangladesh- POP5 entered the festival with the initiative “Plot Farming,” created for real estate company Shopnodhora.
Through this project, landless farmers are given the opportunity to cultivate unused plots owned by real estate developers—while the landowners receive a small share of the fresh harvest from their land.
POP5 has been working closely with Shopnodhora on this purpose-driven project, and both companies believe the recognition will inspire more impact-led work in the future.
Akrum Hossain, Chief Creative Officer at POP5, said, “We want to take Bangladesh’s creative work to the global stage. This recognition marks the beginning of that journey.”
Click the link below to see the full list of winners from this year’s PHNX Awards across all categories.
