NEW YORK, USA — AdForum hailed dentsu and Japan Railway‘s campaign, “My Japan Railway” as the most awarded campaign in the Asia-Pacific region. The news comes via AdForum’s Business Creative Report, the definitive ranking of the world’s most awarded ads.
Dentsu Inc. and Japan Railways had the most-awarded campaign in the region with “My Japan Railway.” The craft and design-driven project enabled the rail operator to reconnect with its customers by creating nostalgic virtual luggage stamps based on the history of each station. People collected them, turning a journey into a quest.
Meanwhile, in Australia, the rousing “Play It Safe” music video for the Sydney Opera House was the world’s fourth most-awarded ad in the Entertainment & Leisure category.
For the second year in a row, Michelob Ultra and FCB New York score the world’s most awarded campaign – this time with the groundbreaking “Dreamcaster.” It introduces haptic technology that allows blind or visually impaired viewers to experience the excitement and fast moves of basketball like never before.
FCB New York EVP and Chief Creative Officer Michael Aimette commented: “Ideas as inspired as this one are pretty tough to come up with, but it’s 100x harder making them actually come to life. Doing so requires an incredible team of people, all working together, starting with our awesome partners at Michelob Ultra. We’re thrilled and so thankful we get to celebrate doing something that’s never been done, again.”
In last year’s report, Michelob Ultra and FCB scored the world’s most awarded campaign with “McEnroe vs. McEnroe”, also a tech-driven feat. Continuing the trend of recent years, TV spots and print ads are heading down the list, in favor of innovations and experiences.
In its eighth year, the Business Creative Report is a unique annual ranking of the world’s most awarded campaigns by industry sector. The report covers 9 categories: Automotive, Entertainment & Leisure, Finance, Food & Beverages, Health & Beauty, Luxury, Retail, Technology and Transport & Tourism.
It’s a who’s who of creative excellence, determined by over 40 prestigious award shows worldwide. These include global awards like the Cannes Lions and the Epica Awards and local competitions such as Golden Drum or The Creative Circle, as well as specialist prizes like the FAB Awards and Clio Health.
