After ranking at #6 overall in Asia last year, Dentsu Inc Tokyo has bounced back to the #1 position in the 2024 Campaign Brief Asia Creative Rankings. Asia’s 2024 Top 6 most awarded agencies are – Dentsu Inc Tokyo, TBWA\Hakuhodo Tokyo, Ogilvy Thailand, Cheil Worldwide Seoul, Leo Burnett India and Wolf BKK Thailand.
This is the 29th anniversary of the Campaign Brief Asia Creative Rankings which launched way back in 1995 and saw, in the very first year, David Droga and Saatchi & Saatchi Singapore dominate.
The 2024 Campaign Brief Asia Creative Rankings tabulates the results of the big international and regional advertising award shows from January 2023 to December 2024.
The award shows that are tabulated in these 2024 Creative Rankings are from both 2023 and 2024 of the following shows: Cannes Lions; London International Awards; One Show; D&AD; New York Festivals; Clio; MAD Stars; Spikes Asia; Campaign Brief’s THE WORK; AWARD; AdFest. The One Club’s 2024 One Asia awards is also included for the first time (2023 is not included).
Over the past two years 205 individual ad agencies won awards across these award shows and each performance is detailed in our Agency Creative Rankings tables.
The Creative Ranking methodology.
The Top 50 most awarded agencies in Asia is tabled below.
Great award-winning performances usually come due to the creative drive, commitment and hard work of the whole agency. It also takes determined and committed creative leaders.
Below is a list of the top 25 most awarded agencies from the 2024 Campaign Brief Asia Creative Rankings – and their Chief Creative Officers.
ASIA’S TOP 25 MOST AWARDED CREATIVE LEADERS 2024
#1 Dentsu Inc Tokyo – Yasuharu Sasaki
#2 TBWA\Hakuhodo Tokyo – Takahiro Hosoda
#3 Ogilvy Thailand – Gumpon Laksanajinda
#4 Cheil Worldwide Seoul – Yehoon Lee
#5 Leo Burnett India – Rajdeepak Das
#6 Wolf Bkk Thailand – Torsak Chuenprapar
#7 Ogilvy India – Kainaz Karmakar, Sukesh Nayak, Harshad Rajadhyaksha
#8 VML Ogilvy Tokyo – Doug Schiff
#9 Cheil Worldwide Hong Kong – Paul Chan
#10 DDB Mudra Mumbai – Rahul Mathew
#11 VML Singapore – Mateusz Mroszczak, Marco Versolato
#12 Leo Burnett Taiwan – Kevin Yang
#13 VML Thailand – Park Wannasiri
#14 GIGIL Philippines – Badong Abesamis, Herbert Hernandez
#15 Leo Burnett Manila – Raoul Panes
#16 MullenLowe Singapore – Shengjin Ang, Daniel Kee
#17 Ogilvy Singapore – Nicolas Courant
#18 Forsman & Bodenfors Singapore – Firrdaus Yusoff
#19 Innocean Worldwide Indonesia – Chow Kok Keong
#20 The Nine Shanghai – Jody Xiong
#21 Innocean Worldwide Seoul – Jung-A Kim
#22 Ogilvy Taiwan – Giant Kung
#23 Serviceplan Korea – Thomas Iksuh Huh
#24 VML India – Mukund Olety
#25 McCann Worldgroup India – Prasoon Joshi
