Jacqueline Wu has rejoined McCann Worldgroup China in a pivotal dual role as the President of Operations and CEO of Craft China, effective immediately. This marks a significant return for Wu, who previously served as Craft’s Managing Director in China, where she played a key role in building the team over nine years. After a successful three-year stint at Wunderman Thompson (VML), Wu is now poised to lead McCann Worldgroup China and Craft to new heights.
In her new role, Jacqueline will be responsible for overseeing operational efficiencies, driving business growth, and leading innovation in production solutions. With her extensive experience in managing complex business operations and developing strategic initiatives, Wu is well-equipped to enhance both efficiency and creativity across the agency’s operations.
Throughout her career, Wu has built an impressive portfolio, having worked with major international brands such as L’Oréal, KFC, General Motors, Coca-Cola/Sprite, Princess Cruises, and Richemont Group, as well as several leading local enterprises in China. This extensive experience positions her to contribute significantly to the continued success and growth of McCann Worldgroup China and Craft.
Carter Chow, CEO of McCann Worldgroup Greater China, expressed confidence in Wu’s leadership, stating, “With Jacqueline’s wealth of experience, she will play a critical role in driving innovation and improving content production capabilities at Craft, while also enhancing operational integration to drive long-term growth for our clients.”
In addition to her focus on operational efficiency, Wu will also lead Craft China, McCann Worldgroup’s creative production studio, in setting competitive industry benchmarks across all aspects of content production. Craft China is known for its ability to deliver high-quality localized content tailored to China’s unique market demands.
Melissa Chan, Regional Managing Director of Craft Asia Pacific, emphasized the importance of local expertise in the Chinese market: “China is one of our most important markets, requiring not just language localization but also a deep understanding of cultural values, aesthetics, and the digital ecosystem. Jacqueline’s expertise will ensure that we continue to meet these demands with top-tier creative production.”
Jacqueline expressed her enthusiasm about returning to McCann Worldgroup and Craft, stating, “I look forward to collaborating with Carter and Melissa again. Together, we will continue to elevate McCann Worldgroup and Craft to new heights and deliver even greater success for our clients.”
This appointment is a strategic move by McCann Worldgroup China to further strengthen its leadership in the highly competitive Chinese market, combining innovation, creativity, and operational excellence to drive sustained growth.
