Apple’s newest holiday ad has struck an emotional chord, sharing the heartfelt story of a father navigating life with hearing loss. John Pelletreau, a real-life dad from Chicago, stars in the ad, depicting his challenges in connecting with his family during a cherished Christmas moment. However, with the help of the AirPods Pro 2 and its innovative Hearing Aid feature, he experiences the joy of hearing his daughter’s voice clearly for the first time in years, creating a deeply moving and memorable scene.
The ad underscores how the AirPods Pro 2, now enhanced with clinical-grade hearing aid functionality, can profoundly benefit the millions living with mild to moderate hearing loss. Apple notes that over 30 million Americans face hearing challenges, yet many do not seek treatment. Untreated hearing loss can lead to serious consequences, including social isolation and cognitive decline, such as dementia.
The Hearing Aid feature on the AirPods Pro 2 empowers users to easily fine-tune sound levels, offering a seamless way to enhance hearing without the need for costly devices or frequent medical appointments. With FDA approval as an over-the-counter hearing aid solution, the AirPods Pro 2 provides a more accessible and budget-friendly alternative for those with hearing loss.
In the ad, John’s daughter excitedly unwraps a guitar on Christmas morning. As she begins to play, John struggles to hear the melody. But with a quick activation of the AirPods Pro 2’s Hearing Aid feature, the music becomes crystal clear, allowing him to fully immerse himself in the moment. This touching story beautifully illustrates how Apple’s technology can transform simple interactions into meaningful connections, bringing loved ones closer together.
This ad, created by TBWA\Media Arts Lab Los Angeles and directed by Henry-Alex Rubin, is not only a heartwarming story but also a powerful demonstration of how technology can improve people’s lives. It is set to roll out globally during the holiday season, just ahead of the International Day of Persons with Disabilities on December 3, bringing attention to the importance of accessible hearing solutions for all.
Credits:
Agency: TBWA\Media Arts Lab Los Angeles
Director: Henry-Alex Rubin
Production Company: Smuggler
Post-Production Company: Trafik
Editing: Cabin
Director of Photography: James Laxton
Music: Cover of Our House, originally written by Graham Nash
