The 2025 Effie Awards UK celebrates the most effective marketing in the UK each year and provides the winning work and those behind it a chance to shine on the global stage; opens for entries today.
All marketing activity that ran in the UK at any point between 1 July 2023 and 31 December 2024 is eligible to enter.
Effie UK also announces the introduction of three new awards: Brand of the Year and Agency of the Year, which recognise client and agency organisations that incorporate effectiveness into their marketing approach, and Newcomer of the Year, which celebrates first-time entrants.
Returning categories include Sustained Success, AI, and Positive Change, as well as industry-focused awards covering a range of sectors such as Food, Retail, Government, Public Service and NGOs.
The entry deadlines are as follows: Early Bird – May 6, 2025; Standard – June 4, 2025; and Extended – June 11, 2025.
The entry fees for Early Bird and Standard deadlines have been kept the same as last year’s to help make entry more affordable. There are also discounts for first-time entrants and not-for-profits.
Finalists will be announced in September, with winners to be crowned at the Celebration Gala on 11 November 2025.
Entries are welcomed from agencies and brand teams from all marketing disciplines, not just advertising. The aim is to represent the face of modern marketing, where return on investment isn’t always the ultimate goal, nor is comms the only approach.
Winning an Effie is a global benchmark of marketing excellence and can grow brands, transform careers and attract new business.
Last year, Mother London scooped up the Grand Effie for its work with IKEA. Other big winners were adam&eveDDB, Leo Burnett, VML, MG OMD, and BBH.
Effie UK is running a FREE live online workshop to help entrants write better papers on Thursday, 3 April, and Wednesday, 7 May – sign up for one of the sessions here
All information about the awards for entrants can be found here
